It is now almost 100 years old, but as we always say in these circumstances, it really doesn’t look its age.

For many, Viale Ceccarini is the most representative and iconic symbol of Riccione and from a tourism point of view, has mirrored its history since the beginning.

Before becoming famous and home to designer boutiques and trendy bars and restaurants, this wasn’t even its name: in fact, it was little more than a path that joined the village of Riccione (which was a few kilometres from the beach, on the old Via Flaminia) and the sea.